Lifemoves® provides a safe, welcoming, non-judgemental, supportive and encouraging environment for clients with medical conditions, disabilities and or injuries so that they are able to improve their health, fitness and quality of life.
I chose the name Lifemoves® because I strongly believe that movement is integral to leading a long and healthy life. Research consistently supports this belief. Physical activity prevents many chronic diseases, reduces our risks for disability, and lowers our mortality.
Alfred Ball, CEO & Founder
Our philosophy is to offer clients an inclusive and accepting environment so they can focus on:
What they can do to move with more strength and confidence
How they can improve their quality of life
Maintain a healthy, active lifestyle throughout their lifespan
Improving their quality of life through physical activity
Development of Alfred's Vision for Lifemoves
In 1999, I had the vision of owning and operating a company dedicated to helping these groups that were notably under-serviced. For nearly eight years, I had the good fortune of learning and working at Fitness World, developing into one of their top Personal Trainers and Practicing Kinesiologists.
My first client, John is the inspiration for Lifemoves. He is a quadriplegic who is dedicated to maintaining as much of his fitness as he can. We met in 1999 when I volunteered to be his Personal Trainer as part of a work experience for an Adapted Physical Activity course at UBC.
During this time, I noticed that there was a distinct lack of accessible facilities and equipment for people with disabilities and chronic diseases.
For nearly eight years, I had the good fortune of learning and working at Fitness World, developing into one of their top Personal Trainers and Practicing Kinesiologists.
Why I Chose to Become a Kinesiologist
Clients often ask me why I became a Kinesiologist. Firstly, because of a curiosity about exercise physiology and injury management that was piqued by an active childhood cross-country skiing, playing soccer, hiking, and fooling around outside. The way I practice and my choice to specialize in chronic disease and disability management dates back to 1988.
That year, with great protest from myself, my family moved from Regina, Saskatchewan to Vancouver, British Columbia. I was twelve years old and moving to a new city and having to make new friends was overwhelming.
Like many kids in this situation, it was a challenge to figure out where I fit in and how to be part of my new community.
Those years in elementary and high school taught me the importance of being inclusive and accepting people for what they can do rather than what they cannot do.
My enthusiasm and interest in exercise physiology and injury management led me to pursue a degree in kinesiology. The summer after graduating from the University of Guelph, I worked at a group home for people with mental disabilities. This opportunity really showed me how difficult it was for the public to accept the residents as people who are part of the community, just like you and me.
In January 2000, I had the opportunity to volunteer as a personal trainer for a client with a cervical spine injury. During this time I discovered that the opportunities and facilities for people with disabilities to fully participate in physical activity were seriously lacking. Fortunately, this is changing in many communities and I am very happy to be able to assist people with both physical and mental limitations lead a healthy and productive life.
How a Dream Became Reality
In April 2007, Ann and Chris Frederick of Stretch to Win® gave me the final inspiration and confidence I needed to push my dreams forward and make the leap to my current role as CEO and founder of Life Moves Health and Fitness.
Life Moves Health and Fitness Inc. was founded in July 2007 as a strategic partnership with Fitness World (FW). In 2009, Lifemoves® and I were finalists for the Young Entrepreneur Award for North Shore Business Awards. After FW was sold, the business moved was located in a few personal training studios around North Vancouver, until settling on Pemberton Avenue in 2014.
In March 2015, I was able to secure the funding to fulfill my dream of owning my own fully independent rehabilitation and personal training studio.